Overcoming the fear of using digital technology as a first step to digital empowerment with a focus on women entrepreneurs. Much of the increase in India’s overall financial inclusion was driven by mobile technology. However, only 44 percent of women in India own phones and less than 2 percent have mobile accounts. So rather than serving as a fast track to financial inclusion for everyone, digital actually widened the divide
between men and women. This issue is not unique to India, but problematic across South Asia. COVID-19 pandemic brought a paradigm shift in the customer behaviour with a shift to digital payments and online marketing and to tap into this opportunity we have used a customised framework for Digital Empowerment

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